Will is a 25-year TV and digital marketing veteran and entrepreneur with deep experience in promotional gaming. Most recently Will served as an independent marketing consultant to companies in media, marketing services, and cleantech. Before co-founding Life Carrot, Will was co-founder and CMO of Done Right!, a marketing services firm that was sold to Tree.com. Prior to Done Right!, Will was entrepreneur-in-residence at McDonalds, GM & SVP of business development and marketing at Catalina Marketing, director of market development at cable TV giant TCI, and an account executive for KMGH-TV7, a McGraw-Hill owned station in Denver.
Will holds a B.A. in Political Science from Stanford University and an M.B.A. from the Wharton School of the University of Pennsylvania.
Jared Tollefson - CTO/Co-Founder
Jared has 20+ years of experience in website development, applications development, and database architecture and management. Most recently, Jared served as an independent website developer for companies in retail, ecommerce, marketing services, and cleantech. Before co-founding Life Carrot, Jared was the primary web developer at Catalina Marketing (Supermarkets Online) where he gained vast experience in the technical and operational aspects of consumer websites, email marketing, database marketing, and promotional gaming.
Jared holds a B.S. in Mechanical Engineering from California State University, Long Beach.